Every ad decision gets an instant replay.
We rewind your store's sales to the day a change was made, work out what would have happened without it, and make the call: made money, lost money, or too close to tell.
One-time payment, no subscription.
Full refund if your data can't be graded, or if it doesn't change a decision.
The change
On Sep 11, the daily budget on Meta Prospecting went from $300 to $490. Here are the two weeks of store sales before it.
Platforms grade their own homework.
Meta now reports which of its conversions were “incremental”, meaning they wouldn't have happened without the ad. When Seer Interactive compared it with Google Analytics across $1M of spend, Meta called 87% of its conversions incremental. Google Analytics suggested about 67%.
Read Seer's testMeta's own number
87%
Google Analytics check
67%
Every call comes with a card.
Tap a card to see what it means.
Measured on 1,000 practice decisions where the true answer was known, before grading any real store.
Three things from you. About ten minutes to send.
- 1
Your orders
Export at least the last 12 months of orders from Shopify. Names, emails and addresses are never used.
- 2
View-only ad access
Add us as a view-only partner on Meta and Google Ads, so we can read spend and change history.
- 3
A margin range
Pick a range, like 35–50%. You never share an exact number.
See a full Report Card.
Real output from our engine's demo store, a synthetic shop we use for testing. It shows every kind of call, including the honest ones: too small to measure, and too much else going on to grade.
2 of 3
graded changes made money
+$1,905
Net, all graded changes
| Date | Change | Call | Net after costs (likely range) |
|---|---|---|---|
| Dec 10, 2024 | Daily budget $300 → $500, for the holidaysMeta · Prospecting | Too much else going on to grade: peak retail season with no last-year data to compare against | Net after costs: — |
| Mar 20, 2025 | Daily budget $300 → $420Meta · Prospecting | CToo close to call | Net after costs: — |
| Jun 28, 2025 | Daily budget $160 → $200Meta · Retargeting | Too small to measure | Net after costs: — |
| Oct 6, 2025 | ROAS target 2.0 → 1.4Meta · Prospecting | Too much else going on to grade: promo 2025-10-08 to 2025-10-14 | Net after costs: — |
| Jan 14, 2026 | Campaign pausedMeta · Retargeting | A99% chance it made money | Net after costs: +$1,626 (likely +$1,093 to +$2,135) |
| Apr 4, 2026 | Spend moved up 33% over seven days with nothing loggedMeta · Prospecting | F1% chance it made money | Net after costs: −$1,498 (likely −$2,015 to −$942) |
| Jun 23, 2026 | Daily budget $300 → $500Meta · Prospecting | CToo close to call | Net after costs: — |
| Sep 11, 2026 | Daily budget $300 → $490Meta · Prospecting | A99% chance it made money | Net after costs: +$1,778 (likely +$990 to +$2,647) |
Demo store (synthetic). Net is shown for graded changes only, with the range the result likely falls in.
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