Your ads say they worked. Your store knows.

The Monday scramble

Monday shouldn’t start with eleven tabs.

1. 01

   Sunday night, eleven tabs open.

   Exporting Meta, Google and Shopify into one sheet before the 10am sync.

   Meta, Google, Shopify, one sheet, before the 10am sync.
2. 02

   Every platform says it won.

   Meta and Google both count the same sale; their claims can add up to more than the store sold.¹

   Meta and Google can both count the same sale.¹
3. 03

   Who graded the AI?

   Meta’s automatic adjustments can pause campaigns and change budgets on their own.²

   Meta’s automatic adjustments can change budgets on their own.²
4. 04

   Why did we raise that budget?

   Google’s API keeps 30 days of change history; a month later nobody remembers.³

   Google’s API returns only 30 days of changes.³

DataInsight grades every change against real sales, and keeps the history.

1. 1 Default attribution: Meta credits a sale to an ad clicked in the last 7 days or seen the day before (Jon Loomer, Meta Ads Attribution Setting guide); Google Ads, to an ad clicked in the last 30 days (Google Ads Help, About conversion windows).
2. 2 Meta’s automatic adjustments can pause or switch on campaigns and raise or lower budgets; advertisers reported unexpected changes, and Meta describes the feature as opt-in (Search Engine Land, Oct 22, 2024).
3. 3 The Google Ads API returns change events for the past 30 days only (Google Ads API docs, Change Event); the Google Ads interface keeps change history longer.